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Canada Goose sale People walk at the headquarters of Alibaba in Hangzhou, Zhejiang province, April 23, 2014. REUTERS/Chance ChanAlibaba, which is heading towards Canada Goose Parka a bumper New York IPO later this year, is throwing billions of dollars at figuring out how to thrive as half a billion people, 80 percent of China 618 million internet users, go online via mobile.The Hangzhou based firm said last month that mobile has become an increasing source of transactions, now canada goose clearance sale accounting for more than a quarter of the value of goods sold across its online marketplaces. But Alibaba shift to wireless commerce is a double edged sword: mobile commerce brings in significantly less revenue than traditional e commerce.The quick hit impulse buys commonly seen on mobile generate less money for merchants, and advertising on smartphones is a challenge few internet companies have canada goose outlet store overcome. Both canada goose clearance problems threaten to squeeze future profitability.Making life cheap Canada Goose tougher, rival Tencent Holdings Ltd has already planted its flag on smartphone screens with WeChat, the nearly ubiquitous app that has gone from a Canada Goose sale mobile messaging tool to a digital Swiss Army knife.not just competing with other e commerce canada goose coats companies, they going against messaging apps. don think the same margins are realistic.Alibaba has spent more than $3 billion this year on mobile focused investments. In its latest initial public offering prospectus, filed in the United States last buy canada goose jacket cheap month, was mentioned 304 times well ahead of (264) and (144), while figured just 36 times.ON THE DEFENSIVE Alibaba leadership is still trying to shore up the firm position on mobile, even as canada goose uk shop the competition surges ahead, said people familiar with the matter.This includes Alibaba moving beyond its comfort zone and https://www.canadagooseoutletcoats.com attempting to control how users access content on their mobile devices though Laiwang, its canada goose black friday sale attempt at a social messaging app to rival WeChat, has seen little traction among users in China. messaging app company, and spent more than $1 billion apiece for full ownership of mobile browser UCWeb Inc and digital mapping firm canadian goose jacket AutoNavi Holdings Ltd.While these new ventures are in their early stages, Alibaba admits that profitability could suffer.strategic investments and acquisitions may affect our future financial results, including by decreasing our margins and net income, it said in its IPO filing. in our costs may canada goose uk black friday materially and adversely affect our business uk canada goose and profitability, and there can be no assurance that we will be able to sustain our net income growth rates or our margins.Alibaba has also driven the mobile percentage of gross merchandise volume (GMV) the value of goods Canada Goose online transacted through its businesses to 27.4 percent canada goose factory sale of the group total GMV in January March, up from 10.7 percent a year earlier.But while mobile may already account for more than a quarter of all transactions, it far less profitable than the rest of Alibaba e commerce business. For January March, mobile made canada goose uk outlet up just one eighth of total online retail revenue.Nevertheless, monetisation is improving. Alibaba mobile monetisation rate mobile revenue as a percentage of GMV jumped in January March to 0.98 percent from 0.47 percent a year earlier, canada goose but still less than half of the overall e commerce monetisation rate.TRAFFIC POLICE While Alibaba is making progress in its transition to mobile, Tencent WeChat uk canada goose outlet holds the aces.Tencent doesn break down its WeChat users between domestic and overseas, but with close to 400 million monthly active users as of end March, and overseas user numbers still limited, that could mean that close to four of every five mobile internet users in China is on WeChat.WeChat started out as a messaging app similar to WhatsApp, but with stickers and emoticons and the ability to leave short voice messages. Today, buy canada goose jacket WeChat, known in China as (micromessage), allows users to book a taxi, find a nearby restaurant, get a deal on movie tickets, Canada Goose Online read the news and, like Facebook, update their social network profile.course everybody uses a communications app, WeChat, Joe Tsai, Alibaba executive vice chairman, told Reuters in an interview in March. that communications, not commerce.user coming to use the commerce function is much, much more cheap canada goose uk valuable. we very focused on driving usage and engagement on our e commerce apps, he said.Tencent, though, isn Canada Goose Outlet just in communications.Baidu Inc, China biggest online search engine, is another Canada Goose Jackets of China internet traffic gatekeepers. Its search app is widely pre installed on Chinese smartphones, allowing canada goose store the Beijing based firm to dictate the results its users see and the websites they visit.Alibaba depends on its user traffic to encourage its customers, the online merchants, to pay for advertising, its canada goose coats on sale most lucrative source of revenue. In the year ended March 2014, more than half of Alibaba total sales came from online marketing services.Additional reporting by Deepa Seetharaman in SAN FRANCISCO; Editing by Ian Geoghegan Canada Goose Coats On Sale and Dean Yates Canada Goose sale.